In Jammu and Kashmir, Lieutenant Governor Manoj Sinha inaugurated "UMEED Market Place" under AVSAR Scheme of Airport Authority of India at Srinagar International airport.
National
In Jammu and Kashmir, Lieutenant Governor Manoj Sinha inaugurated "UMEED Market Place" under AVSAR Scheme of Airport Authority of India at Srinagar International airport. A similar Marketplace was also opened at Jammu Airport and both the outlets will exhibit products of all 20 districts. An initiative will support local art and artisans of Self Help Groups of J&K Rural Livelihood Mission, providing a platform to market local products directly to the customers. The marketplace at both the Airports will provide huge visibility to the members of SHGs and promote their products to a wider spectrum, reaching out to the larger population and make rural handicraft products available at reasonable prices to the passengers. More than five lakh women will benefit every year from stalls & counters offered to them for 15 days on a rotational basis. It will also serve as a point for passengers to place bulk orders and request customized demands for corporate gifting as well.
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