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Paytm E-commerce Rebrands as "Pai Platforms".

Economy & Business | Dated: 09 Feb 2026

Paytm E-commerce Private Limited has officially changed its name to "Pai Platforms Private Limited". The company has also acquired Bitsila, a seller-side platform on ONDC (Open Network for Digital Commerce), to strengthen its presence in the online retail ecosystem.

🎯 Key Highlights:

  • The rebranding comes amidst regulatory challenges faced by Paytm Payments Bank.
  • Pai Platforms aims to focus on the ONDC network.
  • Vijay Shekhar Sharma is the founder of Paytm.

💡 Other Important Facts:

  • New Name: Pai Platforms.
  • Old Name: Paytm E-commerce.
  • Acquisition: Bitsila.

📚 Test Your Knowledge:

Which company has rebranded itself as "Pai Platforms" and acquired Bitsila to focus on ONDC?

Correct Answer: Paytm E-commerce

🚀 Quick Recap:

About ONDC

  • Launched – 2022
  • Type – Open Network