World Usability Day, WUD, was observed globally on 13 November 2025 (the second Thursday of November). The theme for 2025—“Emerging Technologies and Human Experience”—highlights the balance between technology development and human-centered experience. The day aims to ensure that essential services and products are easy and intuitive to use. It promotes the values of usability, usability engineering, user-centered design, and the responsibility of every user to demand better, more effective products.