Virat Kohli Retains Top Spot in Kroll Celebrity Brand Valuation 2024.

In September 2025, American global financial advisory firm Kroll released the annual edition of its report titled ‘Kroll Celebrity Brand Valuation 2024’. The report highlighted Indian cricketer Virat Kohli as the most valuable celebrity with a brand value of USD 231.1 million, marking a 2% increase from 2023, and detailed the rankings and brand valuations of India’s top 25 movie stars and sportspersons.

      - Virat Kohli retained the 1st position with a brand value of USD 231.1 million, followed by renowned actor Ranveer Singh in 2nd place. Bollywood star and Padma Shri awardee Shah Rukh Khan continued to hold the 3rd spot for the second consecutive year, reflecting consistent brand power among India’s leading celebrities.

      - Cumulatively, India’s top 25 celebrities accounted for a total brand valuation of USD 2 billion in 2024, registering an increase of over 8.6% compared to the previous year.

Main Point :-   (i) Alia Bhatt emerged as the most valued female celebrity in the list, ranking 4th with a brand value of USD 116.4 million. This marks an improvement from her 3rd place ranking in 2023, showcasing her rising influence and endorsement potential across various sectors.

      (ii) Several celebrities significantly improved their positions in 2024: Rashmika Mandanna rose from 20th to 15th (USD 58.9 million), Kriti Sanon from 27th to 19th (USD 44.8 million), Tamannaah Bhatia from 28th to 21st (USD 40.4 million), and cricketer Jasprit Bumrah from 41st to 22nd (USD 38.1 million), reflecting increased brand visibility and marketability.

(iii) For the first time, Indian actress Ananya Pandey entered the top 25 celebrity list at the 25th position with a brand valuation of USD 35.2 million, up from 46th position in 2023, signaling her growing popularity and commercial appeal among Indian celebrities.