Government of India Launches 9th Edition of Swacchata Hi Seva (SHS) 2025 Campaign Across India.

On September 17, 2025, the Government of India launched the 9th edition of the Swacchata Hi Seva (SHS 2025) campaign, a 15-day nationwide cleanliness drive under the Swachh Bharat Mission (SBM). The campaign, themed “Swacchotsav”, will culminate on October 2, 2025, commemorating the birth anniversary of Mahatma Gandhi.

      - The campaign was jointly launched by the Ministry of Housing and Urban Affairs (MoHUA) and the Department of Drinking Water and Sanitation (DDWS) under the Ministry of Jal Shakti (MoJS).

      - The curtain-raiser event was held in New Delhi, attended by Union Ministers Manohar Lal Khattar and C.R. Patil along with senior officials.

      - Union Minister C.R. Patil announced the allocation of Rs. 8–10 crore towards the SafaiMitra Suraksha Fund for Surat and Navsari districts in Gujarat, ensuring better health, safety, and welfare measures for sanitation workers under the SHS 2025 campaign.

Main Point :-   (i) SHS 2025 is being held under the theme “Swacchotsav” and aims to mobilize millions of citizens in public cleanliness drives across India. The campaign emphasizes people’s participation and collective responsibility in achieving sustainable sanitation outcomes.

      (ii) The initiative is structured around five focus pillars: Cleanliness Target Units (CTUs) to eliminate neglected spots; Clean Public Spaces (CPS) for city-wide sanitation; SafaiMitra Suraksha (SMS) Shivir for worker welfare; Clean Green Festivities (CGF) to promote eco-friendly celebrations; and Advocacy through Gram Sabhas declaring ODF+ villages and Swachh Sujal Gaon models.

(iii) A nationwide voluntary shramdaan titled “Ek Din, Ek Ghanta, Ek Saath” will be organised on September 25, 2025. Citizens from rural and urban areas will dedicate one hour collectively towards cleaning their surroundings, reinforcing the campaign’s vision of community-led sanitation.