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MS Dhoni Becomes Strategic Investor and Brand Ambassador of ACKO in July 2025.

National | Dated: 31 Jul 2025

In July 2025, former Indian cricket captain Mahendra Singh Dhoni entered a long-term strategic partnership with ACKO Technology and Services Private Limited, a leading digital insurance company. Dhoni has joined the firm as both a strategic investor and brand ambassador through his family office, Midas Deals Private Limited, based in Bangalore, Karnataka.

🎯 Key Highlights:

  • - MS Dhoni has taken on a dual role with ACKO—both as a brand ambassador and a strategic investor. His association is routed through Midas Deals Pvt. Ltd., his family investment office, marking a business commitment alongside promotional responsibilities.
  • - The partnership emphasizes a mutual goal between Dhoni and ACKO to modernize the insurance sector using a technology-first model. It aims to enhance user experience by making insurance simpler, more transparent, and user-friendly for the digital consumer.

💡 Other Important Facts:

  • (i) With Dhoni’s credibility and widespread public trust, ACKO seeks to strengthen its position as India’s most reliable digital insurer. His association is expected to reinforce customer confidence and elevate the brand's identity in a competitive market.
  • (ii) The collaboration particularly targets urban Indian customers by offering personalized, tech-enabled insurance products. ACKO plans to accelerate digital transformation in the sector while aligning with Dhoni’s belief in impactful and scalable innovations.

📚 Test Your Knowledge:

Who has recently become the strategic investor and brand ambassador of ACKO Technology and Services Private Limited?

Correct Answer: MS Dhoni

🚀 Quick Recap: