News

MIB Launches ‘Kalaa Setu’ via WaveX to Enable AI‑Powered Multilingual Content Creation.

National | Dated: 10 Jul 2025

The Ministry of Information & Broadcasting (MIB), through its WaveX Startup Accelerator Platform, has launched the “Kalaa Setu – Real‑Time Language Tech for Bharat” Challenge. The initiative invites Indian AI startups to develop scalable, indigenous solutions that convert textual information into video, graphics, and audio formats across multiple Indian languages.

🎯 Key Highlights:

- Under this challenge, participating startups will build tools capable of generating text-to-video explainers with customizable visuals and tone; text-to-graphics tools for dynamic infographics; and text-to-audio systems using expressive voice synthesis that reflects regional accents.
- Each solution is designed to make official communication more inclusive and engaging for diverse audiences like farmers, students, and senior citizens.
- The goal of Kalaa Setu is to empower public communication bodies—such as All India Radio, Doordarshan, and the Press Information Bureau—to automatically convert announcements, alerts, and educational content into localized, multimedia formats in real time, thus bridging the digital language divide.

💡 Other Important Facts:

(i) Startups can apply via the official WaveX portal by 30 July 2025, submitting a working Minimum Viable Concept (MVC) demo video. Shortlisted teams will pitch to a national jury in New Delhi, with winners receiving MoUs, pilot deployment opportunities, and incubation support under the WaveX Innovation Platform.
(ii) Kalaa Setu complements the earlier Bhasha Setu real-time translation challenge (launched on 30 June and open until 22 July), showcasing the government’s commitment to establishing a future-ready, multilingual digital ecosystem that leverages cutting-edge AI for inclusive e‑governance.

📚 Test Your Knowledge:

Recently, which AI-powered initiative was launched by the Ministry of Information & Broadcasting (MIB) to boost multilingual content creation in India?

Correct Answer: Kalaa Setu

🚀 Quick Recap:

About Ministry of Information & Broadcasting (MIB)

Minister : Ashwini Vaishnaw
Headquarters: New Delhi