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Axis Max Life Introduces AI-Powered 'Bandhan 2.0' for New Hire Onboarding.

Banking & Finance | Dated: 30 Apr 2025

In April 2025, Gurugram (Haryana)-based Axis Max Life Insurance Limited (formerly Max Life Insurance Company Limited), the largest non-bank private-sector life insurer in India, launched Bandhan 2.0, an Artificial Intelligence (AI)-enabled Augmented Reality (AR) platform.

🎯 Key Highlights:

  • - This platform is designed to transform the onboarding process for new hires by incorporating immersive storytelling, interactive gamification, and real-time leadership engagement.
  • - Bandhan 2.0 is available in English and Hindi on both mobile and desktop devices, enabling employees to onboard at their own pace.
  • - The platform offers virtual interactions with leadership and gamified modules covering company history, values, and culture.

💡 Other Important Facts:

  • (i) Uniform onboarding is provided for thousands of employees annually, regardless of their location, and modules are accessible for 60 days post-joining for ongoing learning.
  • (ii) Real-time HR dashboards track employee progress and reduce onboarding time, resulting in faster employee productivity.
  • (iii) Axis Max Life Insurance is a joint venture (JV) between Max Financial Services Limited (MFSL) and Axis Bank Limited.

📚 Test Your Knowledge:

What is the name of the AI-enabled augmented reality platform recently launched by Axis Max Life Insurance for employee onboarding?

Correct Answer: Bandhan 2.0​

🚀 Quick Recap: