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Cooperation Ministry Collaborates with Swiggy Instamart to Promote Sale of Cooperative Products Online.

National | Dated: 30 Apr 2025

In April 2025, the Ministry of Cooperation (MoC) signed a Memorandum of Understanding (MoU) with Swiggy Instamart, a Bengaluru, Karnataka-based quick-commerce platform, to onboard dairy and other cooperative products. This collaboration aims to help cooperatives connect with a wider consumer base by leveraging digital marketplaces.

🎯 Key Highlights:

  • - The MoU was signed by Amitesh Jha, CEO of Swiggy Instamart, and D.K. Verma, Joint Secretary, MoC, during a formal event attended by Dr. Ashish Kumar Bhutani, Secretary, Ministry of Cooperation. The partnership is a step forward in modernizing and empowering India’s cooperative sector.
  • - Under the agreement, products from Bharat Organics and other cooperative dairy units will be listed on Swiggy’s e-commerce and quick-commerce platforms.
  • - Swiggy will create a dedicated "Cooperative" category on its app, featuring a range of products including organic items, dairy, millets, handicrafts, and more—sourced from cooperative societies across India.

💡 Other Important Facts:

  • (i) The collaboration will support cooperative brands in the areas of marketing, promotion, consumer technology, and capacity building.
  • (ii) The MoU aligns with the United Nations’ declaration of 2025 as the ‘International Year of Cooperation’, further highlighting the global focus on strengthening cooperative systems.
  • (iii) On 24 April 2025, Dr. Ashish Kumar Bhutani also inaugurated a state-of-the-art packaging facility of the National Cooperative Organics Limited (NCOL) in Noida, Uttar Pradesh, which will specialize in hygienic packaging of pulses and various organic food products.

📚 Test Your Knowledge:

The Ministry of Cooperation has recently partnered with which quick-commerce platform to market dairy and organic cooperative products?

Correct Answer: Swiggy Instamart

🚀 Quick Recap: