TestCloud
Prep • Practice • Perform
Log In

AU Small Finance Bank Introduces Personalized Concierge Services for Premium Customers.

Banking & Finance | Dated: 23 Apr 2025

In April 2025, Jaipur (Rajasthan)-based AU Small Finance Bank Limited (AU SFB), India’s largest small finance bank, has launched ‘Concierge Services’ for its premium banking programs — ‘AU ivy’ and ‘AU Eternity’.

🎯 Key Highlights:

  • - This initiative is designed to offer High-Net-worth Individuals (HNIs) personalized lifestyle assistance that goes beyond traditional banking services, enhancing their overall banking experience.
  • - AU Small Finance Bank’s Concierge Services offer a suite of personalized, premium solutions under its elite programs — ‘AU ivy’ and ‘AU Eternity’ — catering to High-Net-worth Individuals (HNIs) seeking beyond-banking experiences.
  • - The service includes international travel planning, airport lounge access, and visa support, making travel smoother and more luxurious for premium clients.

💡 Other Important Facts:

  • (i) Concierge services help in exclusive event organization, premium stadium seating, dining reservations, personalized shopping experiences, and even golf bookings for an elevated lifestyle.
  • (ii) Clients also get access to business-related assistance such as conference updates, courier services, and other professional support solutions tailored to their needs.
  • (iii) To avail AU SFB’s Concierge Services, clients under the AU ivy program must maintain an average quarterly balance of ₹25 lakh in their savings account or have a Total Relationship Value (TRV) of ₹2 crore at the group level. Meanwhile, the AU Eternity program is tailored for individuals seeking high-interest returns and exclusive luxury privileges, with detailed eligibility criteria available on the official AU SFB website.

📚 Test Your Knowledge:

Which bank has recently launched personalized concierge services for its premium customers under ‘AU ivy’ and ‘AU Eternity’

Correct Answer: AU Small Finance Bank

🚀 Quick Recap: