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RBI and NCPE Unveil Nationwide Financial Literacy Campaign.

Banking & Finance | Dated: 14 Mar 2025

In March 2025, the Reserve Bank of India (RBI), based in Mumbai, and the National Centre for Financial Education (NCFE), based in Navi Mumbai, launched nationwide campaigns to enhance financial literacy in India. The initiative aims to empower individuals with the knowledge and skills to manage finances effectively, protect against fraud, and ensure financial inclusion across the country.

🎯 Key Highlights:

  • - Lead banks have established FLCs that organize special camps for various target groups to promote financial awareness. These camps are conducted regularly by banks through FLCs.
  • - The "RBI Kehta Hai" campaign uses multimedia and multilingual platforms to educate the public on safe banking practices. Mass media campaigns spread financial awareness across all age groups.
  • - RBI has developed the FAME booklet, which provides standardized content on key banking topics. The booklet is designed for various target groups, including senior citizens, to enhance financial awareness.

💡 Other Important Facts:

  • (i) The NCFE, in collaboration with financial sector regulators, has formulated and implemented the NSFE, focusing on conducting Financial Education (FE) programs for individuals under 18 years and above 60 years.
  • (ii) NCFE, in partnership with the Centre for Financial Literacy (CFL), has conducted 54 financial literacy sessions in North Eastern States over the past three years, receiving positive feedback from participants.
  • (iii) In 2017, RBI conducted a nationwide survey using the OECD/INFE Toolkit to measure financial literacy across 29 states and 5 Union Territories, focusing on knowledge, attitudes, and behavior to ensure reliable and internationally comparable results.

📚 Test Your Knowledge:

Which Organizations recently launched the Nationwide Financial Literacy Campaign?

Correct Answer: RBI and NCFE

🚀 Quick Recap:

About National Centre for Financial Education (NCFE)

  • CEO : Alok Chandra Jena
  • Headquarter : Mumbai