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MeitY Launches Digital Brand Identity Manual to Standardize Government Websites and Digital Platforms.

National | Dated: 21 Feb 2025

On 18 February 2025, the Ministry of Electronics and Information Technology (MeitY) unveiled the Digital Brand Identity Manual (DBIM) to standardize government websites and digital platforms.

🎯 Key Highlights:

- The DBIM was launched by Union Minister of State (MoS) Jitin Prasada, MeitY, during the inaugural Chief Information Officer (CIO) Conference 2025 in New Delhi.
- As part of the 'Gov.In: Harmonization of Government of India's Digital Footprint' initiative, the DBIM aims to establish a unified online presence for all ministries, departments, and agencies.

💡 Other Important Facts:

(i) The DBIM defines key elements of digital identity, including visual components such as logos, color palettes, typography, and imagery, along with verbal identity aspects like brand voice, messaging frameworks, and taglines, to create a consistent digital brand for the Government of India (GoI).
(ii) This toolkit is powered by Bhashini’s multilingual support, enhancing content discovery and service accessibility by making government apps more user-friendly, compliant, and available in all official languages.

📚 Test Your Knowledge:

Who recently launched the Digital Brand Identity Manual (DBIM) during the inaugural Chief Information Officer (CIO) Conference 2025?

Correct Answer: Jitin Prasada

🚀 Quick Recap:

About MeitY

Minister : Ashwini Vaishnaw
Headquarters : New Delhi