Max Life Launches Smart Total Elite Protection Term Plan' a Comprehensive Solution to Align with the Evolving Lifestyle Preferences of Modern Consumers

Max Life Insurance Company Ltd. ("Max Life" / "Company"), has announced the launch of Smart Total Elite Protection Plan (UIN – 104N125V01), a comprehensive life insurance term plan crafted for today's lifestyles, providing comprehensive coverage, tailored to evolving consumer preferences. A non-linked, non-participating, individual pure-risk premium life insurance plan, Max Life Smart Total Elite Protection Term Plan ("STEP") offers policyholders multiple enhanced benefits like Instant Payment on Claim Intimation, Cover Continuance Benefit and Special Exit Value. This plan aims to enhance financial security in today's landscape, addressing the modern consumer's need for increased protection through higher coverage solutions.

      As India experiences a surge in aspirations and a noticeable shift in consumer preferences towards premium products and services

      This trend is also reflected in the growing demand for higher coverage solutions amongst consumers to safeguard the well-being of their families.

      For instance, more than one-third of Max Life's customers have chosen a term plan with a coverage of INR 2 crores this year

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