IndusInd Bank launches 'super-app' INDIE, targets 10 million customers in 3 years
Banking & Finance
IndusInd Bank unveiled its digital banking application, INDIE, on Wednesday, setting a target to onboard 10 million customers within the next three years. Sumant Kathpalia, MD & CEO of IndusInd Bank, highlighted the app's pivotal role in boosting the bank's customer base from 33 million to a projected 45 million."The bank's focus is on acquiring a majority of mass banking customers through INDIE rather than traditional branches. In the next six months, we anticipate 70% of our mass banking customers to come onboard through this app," Kathpalia mentioned.
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