Airtel Payments Bank, Mastercard and Frontier Markets partner to support 1 lakh women-owned small businesses

Banking & Finance

Airtel Payments Bank, Frontier Markets and the Mastercard Center for Inclusive Growth have announced the launch of ‘She Leads Bharat: Udyam’, an initiative to elevate 1,00,000 women-owned small businesses with resources, tools and opportunities to grow and diversify their incomes. She Leads Bharat: Udyam is a first-of-its-kind initiative that brings together the private sector, social enterprise, and philanthropy in the banking, financial services, and insurance sector to demonstrate a digital-first model designed to unlock ways for women-owned small businesses to increase their incomes.This initiative will be funded by the Mastercard Impact Fund, while Mastercard will bring the catalytic capital and global expertise of its Center for Inclusive Growth to unlock tools, resources, and networks for the women-owned small businesses.In this first phase, the initiative will enable 1,00,000 women-owned small businesses in Rajasthan and Uttar Pradesh to learn and earn via Frontier Markets’ proprietary, flexible Meri-Saheli platform. 10,000 of these women small business owners will be further enabled to grow their business by becoming Airtel Payments Bank Business Correspondents (BCs) and unlock additional revenue streams.


     

     

     

 

     


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