Health Ministry Expands "Kilikari" Programme to Gujarat and Maharashtra.

Government Schemes | Dated: 03/Jan/2026

The Ministry of Health and Family Welfare has expanded the "Kilikari" programme to Gujarat and Maharashtra. Kilikari is a centralized interactive voice response (IVR) based mobile health service that delivers free, weekly, and time-appropriate 72 audio messages about pregnancy, childbirth, and childcare directly to the mobile phones of the target beneficiaries.

🎯 Key Highlights:

  • The messages start from the second trimester of pregnancy until the child is one year old.
  • It aims to improve reproductive, maternal, neonatal, and child health outcomes.
  • Currently, Kilikari is operational in 18 states/UTs.

💡 Other Important Facts:

  • Scheme: Kilikari.
  • Type: Mobile Health Service (IVR).
  • Beneficiaries: Pregnant women & new mothers.

📚 Test Your Knowledge:

What is the primary objective of the "Kilikari" programme expanded by the Health Ministry?

Correct Answer: Maternal & Child Health Awareness

🚀 Quick Recap:

About Health Ministry

  • Minister – J.P. Nadda
  • MoS – Anupriya Patel