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HDFC Bank launches "SmartWealth" app to democratize wealth management.

Banking & Economy | Dated: 26 Nov 2025

HDFC Bank, India's largest private sector bank, has launched a new digital platform called "SmartWealth". The app is designed to provide wealth management services to a broader audience, moving beyond High Net-worth Individuals (HNIs) to include the emerging affluent and middle-class investors.

🎯 Key Highlights:

  • The "SmartWealth" app utilizes Artificial Intelligence (AI) to offer personalized investment recommendations based on the user's risk profile and financial goals.
  • It allows users to invest in a wide range of products including Mutual Funds, Sovereign Gold Bonds, Insurance, and Fixed Deposits through a single interface.
  • The launch aligns with HDFC Bank's strategy to increase its fee-based income and deepen its relationship with its vast customer base by offering comprehensive financial planning tools.

💡 Other Important Facts:

  • App Name: SmartWealth.
  • Feature: AI-based personalized investment plans.
  • Target Audience: Emerging affluent and middle class.

📚 Test Your Knowledge:

Which bank has launched the "SmartWealth" app for digital wealth management?

Correct Answer: HDFC Bank

🚀 Quick Recap:

About HDFC Bank

  • MD & CEO – Sashidhar Jagdishan
  • HQ – Mumbai