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Meta launches "Scam se Bacho 2.0" campaign with MeitY and I4C.

Science & Tech | Dated: 25 Nov 2025

Meta (formerly Facebook) launched the second edition of its "Scam se Bacho 2.0" campaign in India. Collaborating with the Ministry of Electronics and Information Technology (MeitY) and the Indian Cybercrime Coordination Centre (I4C), the campaign aims to educate users about online fraud.

🎯 Key Highlights:

  • The campaign is a collaborative effort between Meta, the Ministry of Electronics and Information Technology (MeitY), and the Indian Cybercrime Coordination Centre (I4C) to combat rising cybercrime.
  • It specifically focuses on raising awareness about sophisticated modern threats like "Digital Arrest" scams, Piggy Butchering scams, and other impersonation frauds.
  • To make the message more relatable and engaging, the campaign introduces a mascot named "Signboard_wala" who shares practical safety tips with the public.

💡 Other Important Facts:

  • The campaign focuses on safety against online scams like digital arrests.
  • It is a collaboration with MeitY and I4C.
  • The campaign features a relatable character "Signboard_wala" to spread awareness.

📚 Test Your Knowledge:

Which company launched "Scam se Bacho 2.0" in partnership with MeitY?

Correct Answer: Meta

🚀 Quick Recap:

About Meta

  • CEO – Mark Zuckerberg
  • HQ – Menlo Park, California