Mohammad Siraj Appointed as Brand Ambassador of Skechers USA Inc.
Appointment
On September 3, 2025, Skechers USA Inc., a global leader in athletic footwear and apparel, signed Indian cricketer Mohammad Siraj as its brand ambassador to strengthen its expansion into Indian cricket and boost its presence in the country’s growing sportswear market.
- Mohammad Siraj’s appointment marks Skechers’ growing interest in cricket as part of its strategy to connect with India’s massive fan base. Under this partnership, Siraj will sport Skechers cricket sneakers during matches and feature prominently in the company’s national and digital marketing campaigns.
- He joins a line-up of sports and entertainment figures already associated with Skechers, including Indian cricketers Jasprit Bumrah, Ishan Kishan, and Yastika Bhatia.
- The company has also partnered with Bollywood celebrities like Kriti Sanon, Kartik Aaryan, Ananya Panday, and Indian football captain Sunil Chhetri, expanding its ambassador base to multiple audiences.
Main Point :- (i) Mohammad Siraj, who debuted for India in Twenty20 Internationals (T20Is) in 2017, One Day Internationals (ODIs) in 2019, and Test cricket in 2020, has grown into one of India’s leading fast bowlers.
(ii) Notably, in August 2025, during the India-England Test series, he surpassed Jasprit Bumrah’s tally of 104 wickets to become India’s most successful pacer in away Test matches.
(iii) In parallel to Skechers’ announcement, another significant development took place in Indian sports branding as Skyscanner, a leading global travel search engine, appointed Suryakumar Yadav, popularly known as ‘SKY’, as its first-ever brand ambassador in India, reflecting the rising influence of Indian cricketers in global marketing strategies.
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