Unity Bank and BharatPe Launch India’s First EMI-Driven RuPay Credit Card.
Banking & Finance
In August 2025, Unity Small Finance Bank Limited (Unity Bank) partnered with BharatPe to launch India’s first Equated Monthly Instalment (EMI)-driven credit card, called the ‘Unity Bank BharatPe Credit Card’. The card functions on the National Payments Corporation of India (NPCI) operated RuPay network and is UPI-enabled, offering a transparent and inclusive access to credit.
- The Unity Bank BharatPe Credit Card introduces an auto-EMI conversion feature where any monthly unpaid spends above Rs. 1000 are automatically converted into EMIs, with flexible repayment options of up to 12 months. This mechanism is designed to help salaried as well as self-employed individuals manage their cash flows responsibly, while avoiding high-interest revolving debt traps.
- The card offers a zero-fee structure, eliminating joining charges, annual fees, or foreclosure penalties. This makes it one of the most affordable credit options in India, especially for individuals from middle-income groups who often avoid traditional credit cards due to hidden charges and penalty clauses.
- Eligibility criteria for the Unity Bank BharatPe Credit Card requires applicants to be between 21 and 65 years of age, with a minimum annual income of Rs. 2.5 lakh for salaried individuals and Rs. 5 lakh for self-employed individuals. This inclusive framework ensures both urban professionals and small business owners can benefit from structured and accessible credit.
Main Point :- (i) As part of its benefits, the card provides flat 2% unlimited rewards on EMI-converted transactions, redeemable as Zillion Coins for vouchers, bill payments, or products worth up to Rs. 5,000.
(ii) Additionally, the card includes lifestyle privileges such as complimentary domestic and international lounge access, health check-ups, and seamless UPI integration for secure digital transactions.
(iii) Overall, the Unity Bank BharatPe Credit Card represents a pioneering step in India’s credit landscape by combining affordability, rewards, and digital-first features, ensuring responsible credit usage and financial empowerment.
____________________________
