PM Modi’s ‘Mann Ki Baat’ Programme Generates ₹34.13 Crore Revenue Since 2014 and Expands Reach Through Multi-Platform Visual Engagement.
National
On August 8, 2025, the Government of India informed the Rajya Sabha that Prime Minister Narendra Modi’s monthly radio programme, Mann Ki Baat, has generated a revenue of ₹34.13 crore since its inception in October 2014. This revenue has been accrued without any additional expenditure, as the programme is produced by Akashvani (All India Radio) using existing in-house resources.
- The Mann Ki Baat programme has earned ₹34.13 crore since its inception, with no additional expenditure incurred, as it is produced by Akashvani using existing in-house resources.
- The programme reaches audiences through various traditional and digital platforms, including All India Radio's national and regional networks, Doordarshan TV channels, DD Free Dish, YouTube, Prasar Bharati's OTT platform WAVES, and social media platforms like Facebook, X (formerly Twitter), and Instagram.
- To cater to a diverse audience, Mann Ki Baat is broadcast in multiple regional languages, ensuring accessibility to vernacular audiences across the country.
Main Point :- (i) The programme’s visual format incorporates video broadcasts and multimedia elements across television and digital platforms, enabling greater viewer engagement through compelling storytelling and interactive content. This approach not only broadens its audience base but also fosters collective discussions among citizens, thereby amplifying the programme’s social impact and encouraging active public participation in national initiatives.
(ii) Mann Ki Baat is accessible globally through various digital platforms, allowing the Indian diaspora and international audiences to engage with the programme.
(iii) Since its first broadcast on October 3, 2014, Mann Ki Baat has become a significant medium for Prime Minister Modi to communicate directly with the citizens of India, discussing various issues and initiatives. The programme's success in revenue generation and its wide reach underscore its effectiveness as a tool for public engagement and communication.
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