Amazon India and FIEO Sign MoU to Boost E-Commerce Exports of MSMEs.
Economy Business
On August 6 2025, Amazon India and the Federation of Indian Export Organisations (FIEO) signed a Memorandum of Understanding (MoU) in New Delhi to strengthen e-commerce exports from India’s Micro, Small and Medium Enterprises (MSMEs) through policy support, training, and global market access.
- The MoU was signed by Dr. Ajay Sahai, Director General and CEO of FIEO, and Mr. Chetan Krishnaswamy, Vice-President of Public Policy at Amazon India. The signing marked the creation of a joint e-commerce export task force that will draft a policy and infrastructure roadmap for MSME exporters.
- The partnership aims to boost global sales for MSMEs by leveraging Amazon’s presence in over 20 countries and FIEO’s nationwide exporter network. The focus sectors include home linen, décor, personal care, wellness products, apparel, toys, handicrafts, packaged food, and home textiles.
- Capacity-building will be a key pillar of the initiative. Amazon India and FIEO will conduct training and awareness programmes across India to help MSMEs understand cross-border trade requirements, compliance processes, and digital marketing strategies for global marketplaces.
Main Point :- (i) The collaboration also plans to establish local offline seller communities to enable peer-to-peer learning and shared access to logistics, warehousing, compliance assistance, and onboarding services—making the export process more seamless for small businesses.
(ii) Amazon announced that Indian e-commerce exports have already crossed USD 13 billion as of 2024, and the company targets enabling USD 80 billion in cumulative exports by 2030. This MoU is seen as a strategic step toward achieving that target.
(iii) FIEO highlighted that the MoU aligns with Government of India initiatives, including the e-commerce export hub programme under the Ministry of Commerce and Industry, to promote “Made in India” products globally and create a robust digital export ecosystem.
____________________________
