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Yamaha Motor Unveils New Logo to Mark 70th Anniversary of Its Foundation.

Economy Business | Dated: 10 Jul 2025

In July 2025, Japanese automobile manufacturer Yamaha Motor Co. Limited unveiled a newly redesigned corporate logo to commemorate its 70th foundation anniversary. The announcement was made by Motofumi Shitara, President of Yamaha Motor, as part of the company’s legacy celebrations since its founding in 1955.

🎯 Key Highlights:

  • - This is the first major redesign of Yamaha’s corporate logo in 27 years. The new identity symbolizes Yamaha’s strategic shift towards digital innovation, customer engagement, and sustainability-driven technology leadership in the mobility industry.
  • - The updated logo incorporates a flat two-dimensional (2D) version of the classic "Tuning Fork" emblem, making it more compatible with digital interfaces and enhancing brand recognition across online and mobile platforms globally.
  • - Yamaha adopted the concept "Everything begins with a Challenge" as the core theme for the 70th anniversary logo. The design inspiration comes from the first-ever Yamaha motorbike’s license plate, emphasizing Yamaha’s heritage of challenging limits in motor engineering and sports.

💡 Other Important Facts:

  • (i) The rebranded logo includes three tuning forks interlocked in a triangular arrangement—a symbol deeply rooted in Yamaha’s origins in musical instrument manufacturing. It now represents Yamaha’s evolution into an innovation-driven company balancing engineering, design, production, and global mobility.
  • (ii) With this transformation, Yamaha aims to reinforce its long-term commitment to product excellence and global leadership in the two-wheeler, marine, and robotics sectors.
  • (iii) The rebranding is expected to boost Yamaha’s market image ahead of upcoming digital and electric vehicle launches planned for 2026 and beyond.

📚 Test Your Knowledge:

Recently, which company unveiled a new logo to commemorate its 70th anniversary?

Correct Answer: Yamaha Motor Co. Ltd.

🚀 Quick Recap: