Skechers Appoints Kartik Aaryan as Brand Ambassador to Boost Indian Market Presence.
Appointment
In June 2025, global comfort footwear brand Skechers appointed Bollywood actor Kartik Aaryan as its brand ambassador for the Indian market. The collaboration, centered on the “Hands Free Slip‑ins” series, aims to boost Skechers' appeal among Indian consumers.
- Skechers India has signed a multi-year agreement with Kartik Aaryan. The actor will feature prominently in marketing campaigns promoting its innovative Hands Free Slip‑ins footwear—a slip-on design that merges convenience with comfort.
- The partnership reflects Skechers’ intention to deepen market penetration by associating with a youthful, trend-savvy celebrity. Kartik's widespread appeal and vibrant persona align with the brand's focus on style, comfort, and accessibility.
- Under the campaign, Kartik will star in television, print, and digital advertisements. The aim is to highlight the footwear’s hassle-free design—slip-on, slip-off functionality—tailored for India's fast-paced urban consumers.
Main Point :- (i) With rising demand for casual and comfort-driven footwear in India, Skechers seeks to capitalize on Kartik's massive social media and fanbase. The brand anticipates greater visibility and adoption among millennials and Gen Z.
(ii) Aside from product awareness, Skechers plans to position itself as a lifestyle brand emphasizing innovation and ease. Kartik’s endorsement is expected to reinforce this image, helping expand retail and online sales networks nationwide.
(iii) The campaign roll-out is scheduled for July 2025, coinciding with the monsoon season—when slip-on footwear typically sees increased demand in urban markets. Skechers aims for high recall and category leadership through this initiative.
About Skechers U.S.A., Inc.
CEO : Robert Greenberg
Headquarters : California, United States
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