PepsiCo Becomes Official Partner of Formula 1, Strengthening Global Sports Presence.

Sports

In May 2025, New York (United States of America, USA)-based PepsiCo entered into a long-term partnership with Formula One (F1), headquartered in London, United Kingdom (UK), the premier international motorsport for open-wheel single-seater racing, effective until 2030.


      - The collaboration aims to boost fan engagement through on-pack promotions, immersive digital experiences, and exclusive content.

     

     

Main Point :-   (i) Sting Energy, headquartered in Heckmondwike (England) and a PepsiCo beverage brand, has been named the official Energy Drink partner of F1.

      (ii) Gatorade, based in Illinois (USA) and known globally for its sports and isotonic drinks, will serve as the official partner of F1 Sprint, contributing its heritage in athlete performance.

(iii) Doritos, a PepsiCo subsidiary based in Texas (USA), will act as the official savoury snack partner of F1.

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