ABSLI Collaborates with Equitas Small Finance Bank to Broaden Life Insurance Reach.

Banking & Finance

In May 2025, Mumbai (Maharashtra)-based Aditya Birla Sun Life Insurance Company Limited (ABSLI), a Joint Venture (JV) between Aditya Birla Group and Sun Life Financial Inc., entered into a strategic partnership with Chennai (Tamil Nadu, TN)-based Equitas Small Finance Bank Limited (ESFBL) aimed at expanding life insurance accessibility in India through the bank’s branch network.


      - The partnership focuses on enhancing financial protection and inclusion, especially in semi-urban and rural areas of the country.

     

     

Main Point :-   (i) As per this bancassurance agreement, customers of ESFBL will be able to access a wide range of ABSLI’s insurance products including protection plans, savings plans, retirement solutions, endowments, and Unit Linked Insurance Plans (ULIPs).

      (ii) The bank’s customers will also have access to new product offerings from ABSLI such as the Salaried Term Plan, Nischit Aayush Plan, and Assured Savings Plan.

(iii) This partnership aligns with the national vision of ‘Insurance for All by 2047’, which aims to serve underserved communities with quality financial protection.

          ____________________________