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SBI to Appoint 'Grahak Mitras' for Promoting Alternate Banking Channels.

Banking & Finance | Dated: 25 Apr 2025

In April 2025, the Mumbai (Maharashtra)-based State Bank of India (SBI), India's largest Public Sector Bank (PSB), announced the deployment of "Grahak Mitras" (Customers' Friends) across 4,500 branches, representing nearly 20% of its total 22,740 branches across India.

🎯 Key Highlights:

  • - The initiative aims to encourage customers to use self-service banking channels and help reduce congestion at bank branches.
  • - These Grahak Mitras will be sourced from State Bank Operations Support Services (SBOSS), a wholly-owned subsidiary of SBI, headquartered in New Delhi (Delhi).
  • - The deployment will focus primarily on high-footfall branches, particularly those handling government salary accounts, pensions, and Direct Benefit Transfers (DBT).

💡 Other Important Facts:

  • (i) SBI offers a wide range of alternate banking channels to enhance customer convenience and reduce branch dependency, including Automated Teller Machines (ATMs), Automated Deposit Cum Withdrawal Machines (ADWMs), self-service kiosks, SWAYAM barcode-based passbook printing kiosks, cheque deposit kiosks, internet banking, mobile banking through the You Only Need One (YONO) application, and WhatsApp banking services—ensuring 24/7 secure and seamless access to banking services.
  • (ii) As of December 2024, 98.1% of all transactions at SBI were carried out through alternate banking channels, marking a substantial rise from 88.1% in March 2019 and highlighting the bank's successful shift towards digital banking solutions.

📚 Test Your Knowledge:

Recently, which bank announced the deployment of ‘Grahak Mitras’ to promote alternate banking channels?

Correct Answer: State Bank of India

🚀 Quick Recap:

About SBI

  • Chairman : Challa Sreenivasulu Setty
  • Headquarter : Mumbai