AU Small Finance Bank Introduces Personalized Concierge Services for Premium Customers.

Banking & Finance

In April 2025, Jaipur (Rajasthan)-based AU Small Finance Bank Limited (AU SFB), India’s largest small finance bank, has launched ‘Concierge Services’ for its premium banking programs — ‘AU ivy’ and ‘AU Eternity’.


      - This initiative is designed to offer High-Net-worth Individuals (HNIs) personalized lifestyle assistance that goes beyond traditional banking services, enhancing their overall banking experience.

      - AU Small Finance Bank’s Concierge Services offer a suite of personalized, premium solutions under its elite programs — ‘AU ivy’ and ‘AU Eternity’ — catering to High-Net-worth Individuals (HNIs) seeking beyond-banking experiences.

      - The service includes international travel planning, airport lounge access, and visa support, making travel smoother and more luxurious for premium clients.

Main Point :-   (i) Concierge services help in exclusive event organization, premium stadium seating, dining reservations, personalized shopping experiences, and even golf bookings for an elevated lifestyle.

      (ii) Clients also get access to business-related assistance such as conference updates, courier services, and other professional support solutions tailored to their needs.

(iii) To avail AU SFB’s Concierge Services, clients under the AU ivy program must maintain an average quarterly balance of ₹25 lakh in their savings account or have a Total Relationship Value (TRV) of ₹2 crore at the group level. Meanwhile, the AU Eternity program is tailored for individuals seeking high-interest returns and exclusive luxury privileges, with detailed eligibility criteria available on the official AU SFB website.

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