IEPFA and IPPB Collaborate to Launch Phase 2 of 'Niveshak Didi' Initiative to Enhance Financial Literacy in Rural India.
National
On April 9, 2025, the Investor Education and Protection Fund Authority (IEPFA), headquartered in New Delhi under the Ministry of Corporate Affairs (MoCA), signed a Memorandum of Agreement (MoA) with the India Post Payments Bank (IPPB), also based in New Delhi and functioning under the Department of Posts (DoP), Ministry of Communications (MoC).
- This collaboration marks the launch of Phase 2 of the "Niveshak Didi" initiative, which aims to enhance financial literacy among women residing in rural, semi-urban, and underserved regions across India.
- The "Niveshak Didi" initiative is a community-driven financial literacy program that empowers women postal workers and community leaders to become financial educators in their local areas, promoting responsible investing, fraud prevention, savings habits, and the adoption of digital banking tools.
Main Point :- (i) In the first phase of the initiative, over 55,000 individuals took part in IPPB’s Financial Literacy Camps conducted across India. Around 60% of the participants were women, mostly from the youth and economically active demographic. Notably, two out of every three beneficiaries came from deep rural regions, ensuring a significant grassroots-level impact.
(ii) In the second phase, more than 4,000 financial literacy camps will be organized nationwide. Nearly 40,000 women postal workers will be trained as Niveshak Didis to lead these camps at the grassroots level, fostering financial awareness within their communities.
(iii) IEPFA is dedicated to educating and safeguarding investors, with a special focus on rural and underserved areas, by enhancing financial literacy and spreading awareness about investor rights and responsibilities.
About Investor Education and Protection Fund Authority (IEPFA)
CEO : Anita Shah Akella
Headquarters : New Delhi
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