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Hyderabad Industries Limited Rebrands Itself as BirlaNu Ltd.

Banking & Finance | Dated: 05 Apr 2025

In March 2025, Hyderabad (Telangana)-based HIL Limited, formerly known as Hyderabad Industries Limited and part of the C.K. Birla Group, has been rebranded as BirlaNu Limited as part of its strategic transformation.

🎯 Key Highlights:

  • - The rebranding aims to create a unified brand architecture that enables consistent communication across its product segments.
  • - With 32 manufacturing units spread across India—including Telangana and Andhra Pradesh—and Europe, BirlaNu currently caters to customers in over 80 countries.

💡 Other Important Facts:

  • (i) The company has committed to investing ₹1,200 crore over the next three years to scale operations in high-priority segments such as pipes, construction chemicals, and designer boards.
  • (ii) To expand its global presence, BirlaNu will leverage Parador, the German flooring company it acquired in 2018, alongside exporting its India-made products.
  • (iii) In a pioneering move for the Indian market, BirlaNu has adopted Organic Based Stabilizers (OBS) in the manufacturing of Unplasticized Polyvinyl Chloride (UPVC) pipes, eliminating the use of heavy metals in the process.

📚 Test Your Knowledge:

Recently, Hyderabad Industries Limited rebranded itself as which of the following?

Correct Answer: BirlaNu Ltd

🚀 Quick Recap: