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SRMB Steel Names Rohit Sharma as Brand Ambassador.

Appointment | Dated: 31 Mar 2025

In March 2025, Kolkata (West Bengal, WB) based SRMB Srijan Steel Private Limited (SRMB Steel), a leading manufacturer and supplier of Thermo-Mechanically Treated (TMT) bars in India, announced the appointment of Indian cricket team captain Rohit Sharma as its brand ambassador.

🎯 Key Highlights:

  • - This collaboration aims to enhance SRMB Steel's brand presence by leveraging Sharma's widespread popularity and leadership qualities.
  • - Rohit Sharma joins former Indian World Cup-winning captains Mahendra Singh Dhoni and Kapil Dev as part of SRMB Steel's celebrity endorser lineup.
  • - In March 2025, L&T Finance (LTF) appointed Jasprit Bumrah as its brand ambassador to boost its presence and promote financial products. He will feature in ATL and BTL campaigns, with the partnership facilitated by RISE Worldwide. Bumrah also endorses JK Super Cement and Skechers Cricket footwear.

💡 Other Important Facts:

  • (i) Under Rohit Sharma's captaincy, India secured victories in the International Cricket Council (ICC) Men's Champions Trophy 2025, Asia Cup 2023, and ICC Men's Twenty20 (T20) World Cup 2024, while finishing as runners-up in the ICC Men's ODI World Cup 2023.
  • (ii) Apart from SRMB Steel, Rohit Sharma is the brand ambassador for several leading companies, including Adidas (Sportswear), CEAT Tyres (Tyre manufacturer), Dream11 (Fantasy sports platform), Max Life Insurance, Oppo (Smartphone), and Hublot (Swiss watches), among others.

📚 Test Your Knowledge:

Recently, SRMB Steel appointed which Indian cricketer as its brand ambassador?

Correct Answer: Rohit Sharma

🚀 Quick Recap: