On March 17, 2025, Skechers, a leading USA-based footwear brand, appointed Indian cricketer Jasprit Bumrah as its brand ambassador, emphasizing its dedication to blending comfort, innovation, and performance in sports footwear. This move strengthens the brand's association with cricket, as Bumrah joins Indian cricketers Ishan Kishan and Yastika Bhatia, who have been representing Skechers for over a year.