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LIC Ranked 3rd Among the World's Strongest Insurance Brands in Brand Finance Insurance 100 - 2025 Report.

Awards | Dated: 11 Mar 2025

According to the Brand Finance Insurance 100-2025 report, Life Insurance Corporation of India (LIC), headquartered in Mumbai, Maharashtra, has been ranked third among the world's strongest insurance brands, achieving a Brand Strength Index (BSI) score of 88 out of 100. In terms of overall brand value, LIC holds the 12th position globally among the most valuable insurance brands.

🎯 Key Highlights:

  • - Poland-based PZU has secured the top position among the world's strongest insurance brands with a BSI score of 94.4 and an AAA+ brand rating. It is followed by China Life Insurance (AAA+ brand rating), which holds the second position with a BSI score of 93.5.

💡 Other Important Facts:

  • (i) The report highlights that the top 100 insurance brands have witnessed a 9% increase in brand value in 2025, driven by factors such as better underwriting performance, higher investment income, rising interest rates (IR), and improved profitability.
  • (ii) Brand Finance releases the Insurance 100 report annually, ranking the world's most valuable and strongest insurance brands based on their market performance and brand strength.
  • (iii) Ping An Insurance has maintained its position as the most valuable insurance brand for the ninth consecutive year, with a brand value of USD 33.6 billion. Allianz saw a 9% increase in its brand value, reaching USD 26.7 billion, while Nissay/Nippon Life Insurance experienced the fastest growth, with its brand value rising by 94% to USD 9.2 billion.

📚 Test Your Knowledge:

In the recent Brand Finance Insurance 100 - 2025 report, which position did LIC secure among the world's strongest insurance brands?

Correct Answer: 3rd

🚀 Quick Recap:

About LIC

  • Founded: 1956
  • Headquarters: Mumbai