SWAYATT Initiative on GeM Marks 6 Years of Transformative Impact.
National
In February 2025, the Government e-Marketplace (GeM), Department of Commerce (DoC), Ministry of Commerce and Industry (MoC&I), celebrated 6 years of the Startups, Women & Youth Advantage through e-Transactions (SWAYATT) initiative at its headquarters in New Delhi, Delhi.
- Launched on February 19, 2019, by MoC&I, the SWAYATT initiative aims to promote the participation of women-led enterprises and youth in public procurement.
Main Point :- (i) The initiative is a part of GeM's foundational pillar of social inclusion, which is committed to improving ease of doing business and establishing direct market linkages to annual procurement for startups, women entrepreneurs, Micro, Small and Medium Enterprises (MSMEs), Self-Help Groups (SHGs), and youth, especially those from backward sections of society.
(ii) During the event, GeM signed a Memorandum of Understanding (MoU) with New Delhi-based FICCI-Ladies Organisation (FLO), a division of the Federation of Indian Chambers of Commerce & Industry (FICCI).
(iii) Through this MoU, GeM aims to provide direct access for women entrepreneurs with government buyers, sans intermediaries, ensuring better product prices, generating job opportunities, and promoting inclusive growth.
About Federation of Indian Chambers of Commerce & Industry Ladies Organisation (FICCI-FLO)
President: Joyshree Das Verma
Headquarters : New Delhi
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