President Droupadi Murmu Inaugurates 'Aadi Mahotsav 2025', National Tribal Festival.
National
The National Tribal Festival 2025, known as Aadi Mahotsav 2025, was inaugurated by the President of India, Droupadi Murmu, at the Major Dhyan Chand National Stadium in New Delhi (Delhi). The event was organized by the Tribal Co-operative Marketing Development Federation of India Limited (TRIFED) under the Ministry of Tribal Affairs (MoTA).
- The festival, held from February 16 to 24, 2025, focused on empowering Tribal Communities through Culture and Commerce by providing them with a vast marketplace to promote their products and reach modern consumers.
- The theme for Aadi Mahotsav 2025 was "A Celebration of the Spirit of Entrepreneurship, Tribal Craft, Culture, Cuisine, and Commerce," which highlighted the essence of tribal life.
Main Point :- (i) During the Aadi Mahotsav, TRIFED signed a Memorandum of Understanding (MoUs) with several organizations, including Tea Trunk (a Goa-based premium tea brand), Meesho (an Indian e-commerce company based in Bengaluru, Karnataka), the Indian Federation of Culinary Associations (IFCA) based in Chennai, Tamil Nadu, and the Mahatma Gandhi Institute of Rural Industrialization (MGIRI) in Wardha, Maharashtra, to support tribal businesses.
(ii) TRIFED also signed MoUs with Reliance Retail Limited (Mumbai, Maharashtra), Hindustan Computers Limited Foundation (HCLF, Noida, Uttar Pradesh), and Torajamelo (Indonesia) with the goal of implementing the Business-to-Business (B2B) approach and enhancing the tribal product market.
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