LIC introduces 'One Man Office' to empower agents through digital services.
International
In February 2025, Life Insurance Corporation of India (LIC) introduced 'One Man Office' (OMO), a digital service platform designed to help its agents and sales associates by making it easier to sell policies, provide customer service, and track business performance through mobile phones.
- OMO is an important tool for promoting life insurance and delivering excellent customer service. This initiative will also support LIC’s long-term goal of achieving 'Insurance for All by 2047'.
- OMO is created to improve the productivity and efficiency of LIC's sales team, which includes Agents, Development Officers, Senior Business Associates, Chief Life Insurance Advisors, LIC Associates, and Chief Organisers.
- It is integrated with the ANANDA (Atma Nirbhar Agents New Business Digital Application) platform from LIC. ANANDA helps agents onboard clients and forms the basis for this service.
Main Point :- (i) OMO provides features like a Premium calculator, benefit illustrations, Electronic National Automated Clearing House (E-NACH) registration, address change, online loan requests, premium renewal payments, claim-related submissions, and more.
(ii) Additionally, it offers a knowledge center, various health and insurance-related calculators, an office locator, National Electronic Funds Transfer (NEFT) search, and other tools to help agents serve their customers better.
About Life Insurance Corporation of India (LIC)
Chairman : Siddhartha Mohanty
Headquarter : Mumbai
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