Bajaj Finance and Bharti Airtel Join Forces to Launch Digital Financial Services Platform.

Banking & Finance

On January 20, 2025, Bharti Airtel, a telecom services provider, and Bajaj Finance, a private-sector Non-Banking Financial Company (NBFC), have partnered to develop one of India's largest digital platforms for financial services to ensure faster last-mile delivery.


      - The platform will offer Bajaj Finance's diversified suite of 27 product lines to Airtel's 375 million customers.

     

     

Main Point :-   (i) Airtel will initially offer Bajaj Finance's retail financial products on its Airtel Thanks Application (App) for a seamless and safe customer experience, and later through its nationwide network of stores.

      (ii) Two products of Bajaj Finance have been tested on the Airtel Thanks App, and four products will be available to customers by March 2025. These include Gold Loan, Business Loan, a co-branded Insta EMI (Equated Monthly Instalment) Card, and Personal Loan.

(iii) Airtel-Bajaj Finserv EMI card users will be provided with flexible EMI options and payment plans for purchasing various goods, which can also be used for e-commerce transactions on multiple platforms.
About Bajaj Finance

CEO: Rajeev Jain
Headquarters : Pune
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