WEP Unveils 'EmpowHER Biz' in Partnership with New Shop to Support Women Entrepreneurs.
National
On January 8, 2025, the Women Entrepreneurship Platform (WEP) of the National Institution for Transforming India (NITI) Aayog partnered with New Shop, a 24/7 convenience retail chain based in New Delhi, to launch the initiative 'EmpowHER Biz - Sapno Ki Udaan.' This was part of WEP's Award to Reward (ATR) initiative.
- The collaboration aims to empower women entrepreneurs and promote growth in the organized retail sector.
- The ATR initiative, launched in 2023, provides a framework for collaborative projects with measurable impact.
- The EmpowHER Biz - Sapno Ki Udaan initiative aims to equip women with essential skills and support for success in retail entrepreneurship. Open to women from Delhi-NCR, Punjab, Rajasthan, Uttar Pradesh (UP), Haryana, Madhya Pradesh (MP), and Gujarat, this initiative ensures support across these states, empowering women to pursue retail entrepreneurship with the necessary tools and guidance.
Main Point :- (i) Fifty women, aged 18-35, will be selected through an online application process. The top 20 participants will receive a full waiver on New Shop franchise fees, enabling them to establish their ventures with ease.
(ii) The initiative offers expert mentorship, training in retail management, financial literacy, digital tools, and business development, aiming to enhance women's entrepreneurial skills.
(iii) Through this partnership, New Shop aims to assist 10,000 entrepreneurs by 2030 and expand its franchising model to support first-time entrepreneurs across India.
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