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CCPA Releases Guidelines to Prevent and Regulate Greenwashing and Misleading Environmental Claims.

National | Dated: 24 Oct 2024

The Central Consumer Protection Authority (CCPA) has issued guidelines called 'Guidelines for Prevention and Regulation of Greenwashing or Misleading Environmental Claims, 2024.' These guidelines aim to stop and regulate greenwashing and misleading environmental claims.

🎯 Key Highlights:

  • - This initiative tackles the increasing issue of false marketing practices that confuse consumers about the environmental benefits of products, while also promoting sustainable business practices.
  • - The primary goal of these guidelines is to shield consumers from misleading information while promoting genuine environmental responsibility within the business community.

💡 Other Important Facts:

  • A committee, headed by Nidhi Khare (Secretary of the Department of Consumer Affairs, MoCA), which included members from academia, legal experts, consumer organizations, and industry representatives, developed these guidelines after thorough discussions.

📚 Test Your Knowledge:

Which organization has recently released guidelines to prevent and regulate greenwashing and misleading environmental claims?

Correct Answer: CCPA

🚀 Quick Recap:

Ministry of Consumer Affairs, Food & Public Distribution (MoCAF&PD)

  • Union Minister: Pralhad Joshi
  • secretary : Sanjeev Chopra