CCPA Releases Guidelines to Prevent and Regulate Greenwashing and Misleading Environmental Claims.
National
The Central Consumer Protection Authority (CCPA) has issued guidelines called 'Guidelines for Prevention and Regulation of Greenwashing or Misleading Environmental Claims, 2024.' These guidelines aim to stop and regulate greenwashing and misleading environmental claims.
- This initiative tackles the increasing issue of false marketing practices that confuse consumers about the environmental benefits of products, while also promoting sustainable business practices.
- The primary goal of these guidelines is to shield consumers from misleading information while promoting genuine environmental responsibility within the business community.
Main Points:- A committee, headed by Nidhi Khare (Secretary of the Department of Consumer Affairs, MoCA), which included members from academia, legal experts, consumer organizations, and industry representatives, developed these guidelines after thorough discussions.
Ministry of Consumer Affairs, Food & Public Distribution (MoCAF&PD)
Union Minister: Pralhad Joshi
secretary : Sanjeev Chopra
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