KVIC (Khadi and Village Industries Commission) and NIFT (National Institute of Fashion Technology) Sign MoU under CoEK-2.0 to Enhance Marketability of Khadi Brand.

MOUs and Agreement

The Khadi and Village Industries Commission (KVIC) and the National Institute of Fashion Technology (NIFT) have signed a Memorandum of Understanding (MoU) under the CoEK-2.0 initiative to enhance the marketability of the Khadi brand. This collaboration aims to leverage NIFT's expertise in fashion design and branding to promote Khadi products, making them more appealing to contemporary consumers. The partnership is expected to drive innovation, improve product quality, and expand the reach of Khadi in both domestic and international markets. This initiative represents a significant step toward reviving and modernizing the traditional fabric of India.


      The collaboration aims to introduce new designs and sustainable practices, attracting younger consumers to the Khadi brand.

      This partnership will facilitate skill development programs for artisans, enhancing their capabilities and improving livelihood opportunities.

     

 

     


About KVIC,

Founded: 1957
Headquarter : Mumbai
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