Aditya Birla Group enters jewellery market with ₹5,000 Crore brand Indriya.
Economy Business
The Aditya Birla Group has ventured into the jewellery market with its new brand, Indriya, backed by an investment of ₹5,000 crore. This move marks the conglomerate's diversification into the luxury goods sector, aiming to capture a significant share of the Indian jewellery market. Indriya will offer a wide range of high-quality jewellery, combining traditional craftsmanship with contemporary designs. The launch reflects Aditya Birla Group's strategic focus on expanding its consumer-centric portfolio and strengthening its presence in the retail industry.
Indriya aims to leverage Aditya Birla Group's strong retail network for widespread distribution and market penetration.
The brand plans to incorporate sustainable practices in its jewellery production, aligning with global environmental standards.
About Aditya Birla Group,
Founder: Seth Shiv Narayan Birla
CEO : Kumar Mangalam Birla
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