YES Bank launches YES Grandeur for elite customers.

Banking & Finance

Yes Bank has launched premium banking services under the label ‘Yes Grandeur’ targeting elite and rising affluent class to drive business growth. Customers can also avail zero cross-currency markup charges on international debit card spends, complimentary airport lounge access, and lifestyle privileges.The exclusive banking program, tailored to meet distinctive financial and lifestyle needs, has an eligibility threshold of average monthly balance of ₹5 lakh or a Net Relationship Value (NRV) of ₹20 lakh, with additional consideration given to loan relationships.


      YES Grandeur offers various benefits including zero cross-currency markup charges, complimentary airport lounge access, and lifestyle privileges across several brands.

      India's affluent segment is forecasted to grow significantly over the next decade, according to the BCG CCI Proprietary Income Model, while a report by PRICE suggests a substantial increase in the middle class by 2046-2047.

     

 

     


About Yes bank

Prashant Kumar - MD and CEO.
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