The book Thread by Thread, based on the life of Shambhu Kumar Kasliwal, was released by Kapil Dev in Mumbai.
Books & Authors
A book on the life of Shambhu Kumar or 'The' S Kumar, Thread by Thread, was released by Kapil Dev at The Palace Hall, NSCI, Mumbai; The cover of the book was launched at the company's fashion show in Indore on 27 October. Kapil Dev has been the brand ambassador for S Kumar's TV and print campaigns in the 80s and 2000s. This book is written by renowned journalist and author Satya Saran and published by Penguin Random House. Shambhu Kumar introduced polyester blending in India, which promoted the manufacturing and consumption of affordable, long-lasting clothing for the middle class and lower income groups. With his dynamism, enthusiasm and vision, he soon established S.Kumars as the Fabric of India. S.Kumars kicked off its 75th anniversary celebrations with a fashion show and dealer meet in Indore on 27th and 28th October. India's supermodels of the 70s and 80s Anna Bredemeier and Salim Fatehi were an integral part of the brand's fashion shows at that time and were now showstoppers along with the current A-lister models who walked the ramp for this year's fashion show.
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