Wealth Management is an integrated process. While investment advisory focuses on asset allocation, Wealth Management looks at the entire financial life of a High Net Worth Individual (HNI), including succession and tax optimization.

Asset Allocation is the core strategy of wealth management. By diversifying across non-correlated asset classes, it aims to optimize returns for a given level of risk.

Over time, market movements can change a portfolio's asset mix (e.g., equity becomes 70% instead of 60%). Rebalancing involves selling overperforming assets and buying underperforming ones to restore the original risk profile.

Estate Planning ensures the smooth transmission of wealth to the next generation, minimizing legal disputes and taxes. It is a key component of comprehensive wealth management.

Robo-advisors use algorithms to assess a client's risk profile and goals to recommend and manage an investment portfolio at a low cost.